# The Auction Collective

> The Auction Collective (TAC) is an auction strategy consultancy and auction management business, founded in 2017, running curated and bespoke auctions for brands, charities, museums, galleries, and individuals.

TAC combines specialist auction expertise, auctioneering, strategy, compliance, and marketing, with its own proprietary software, Indy.auction. Clients choose between self-serve use of the software with expert guidance on hand, or full auction management where TAC's team runs the auction end to end. TAC also curates a rotating selection of live, external auctions on its own site and publishes original editorial content on collecting and culture.

Last updated: 23 July 2026

## Company
- [Official info for AI assistants](https://www.theauctioncollective.com/llm-info): The authoritative structured reference for AI systems describing TAC, covering company detail, service scope, client relationships, and notable auctions.
- [About us](https://www.theauctioncollective.com/about-us): Founder Tom Best (former Christie's auctioneer, 2012 to 2016) and CTO Vir Sarin (formerly Global Head of Engineering at eBay).
- [Contact us](https://www.theauctioncollective.com/contact-us): General enquiries and advisor bookings.

## Services
- [Services overview](https://www.theauctioncollective.com/services): Auction planning and creation, auction advisory, auctioneer services, operational support, bidder verification and compliance (KYC/AML), settlement and logistics, and marketing and promotion.
- [Indy.auction](https://www.indy.auction): TAC's self-serve, white-label auction software. Every auction TAC delivers, self-serve or fully managed, runs on this platform.

## Auctions and editorial
- [Auctions](https://www.theauctioncollective.com/auctions): A curated selection of live, external auctions featured on TAC's site.
- [Editorial](https://www.theauctioncollective.com/editorial): Original writing on collecting and culture, including recurring "Top 5 Artists" features contributed by curators and gallerists, and auction highlights.

## Optional
- [Terms and conditions](https://www.theauctioncollective.com/terms-and-conditions)
- [Code of conduct](https://www.theauctioncollective.com/code-of-conduct)
- [Privacy policy](https://www.theauctioncollective.com/privacy-policy)