Since 1966, from its unique vantage point in London’s Soho, the 34-storey Centre Point tower has witnessed the ebb and flow of communities and customs, ideas and innovation. The glowing, two-metre high lettering at the top of the building as comforting and orientating as a lighthouse signal. When redevelopment began in 2015 turning the building from office space to flats the original the now tired neon lights were no longer fit for purpose and had to be replaced with LED lights.
Almacantar, the property investment and development company behind the redevelopment, collaborated with Patrick Morey-Burrows of ArtSource on various commissions at Centre Point and approached him for ideas on the restoration of the original letters.
Each letter was given to an artist to appropriate. Photographer Christoffer Rudquist shot them at various stages of their reinvention as published in GQ’s November edition last year. The finished letters were exhibited at Centre Point’s VIVI restaurant and Christie's auction house, before being auctioned, with the proceeds going to the UK's leading youth homeless charity Centrepoint.
The re-imagined letters were auctioned individually by The Auction Collective on 24th June at VIVI restaurant in collaboration with Christie’s. The auction raised £88,800 with 100% percent of the lots sold, a fantastic result, and all the proceeds will be donated to the charity Centrepoint to help them continue their work to give homeless young people a future in the capital and the rest of the UK