The Or: The Or is an independent creative company started by Mother London in 2020. We work with a range of brands such as Taco Bell UK, Harry’s and Bloom & Wild. The Or was formed around a shared mission - to be a home for brands and minds who see things from a different perspective.

We also dedicate time to pro-bono projects that are born from personal passions or creative ambitions. The Father’s Day Redesign is our latest pro-bono project. In the past, we’ve created work for The Vagina Museum and Friends of the Earth.

The Or: Father’s Day cards are notoriously pretty crap. They’re filled with stereotypes and insults; sheds, beers, farts, golf etc.

In comparison to Mother’s Day, the only cards we have to choose from are incredibly generic and lacking of the loving attitude that dads deserve. We thought it was high time that dads received a card on Father’s Day that encouraged a more emotionally open discourse that highlighted just how much they’re loved and appreciated!

So we took a range of generic designs and asked 33 artists to transform them, and we couldn’t be happier with the result.

The Or: An auction felt like the best way to reach a large and varied audience. Due to the range of artworks we have, we wanted to give everyone an opportunity to browse the work and read the descriptions. This will hopefully allow the messaging to reach a broad range of people and raise money and awareness for Campaign Against Living Miserably.